Unlike City Target, the Old Navy Store Has Truly Embraced Its Downtown Identity in San Francisco

old navy store

old navy store interior

old navy store interior

While the City Target in Metreon conservatively retained its suburban big-box strip mall identity, the Old Navy store on Market Street has successfully adopted an open-layout urban flagship store approach. Unlike City Target where merchandise are still “shelved” and hidden in aisles labeled A to Z, goods are actually displaced and showcased in the shopping hall. The sense of transparency and space is apparent throughout the store.

Instead of having numerous checkout stations like Target or Costco, a centrally located checkout station where people can still shop when they are waiting in line seems to do the job just fine. A combination of tubes and bulbs lighting, plus a wide variety of signages and funky displays have helped energizing the store and have added fun to the otherwise dull shopping experience.

Although a sense of economy can still be felt, it is definitely a much more pleasant to be in the Old Navy store than at City Target.

old navy store interior

old navy store interior

old navy store interior

old navy store storefront on market st.

801 market st., san francisco – 2:50pm, dec 31, 2012

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5 thoughts on “Unlike City Target, the Old Navy Store Has Truly Embraced Its Downtown Identity in San Francisco

  1. Erik says:

    It pains me to say it, but that looks like a really good store. It almost makes me want to buy some cheap, ill-fitting clothes from there.

    It also goes to show that it can be done. In fact, it is done all around the world, just not in most cities anymore. Indeed our ON is in a open-air mall surrounded by a sea of surface parking. Most are in strips (located by a Target) where you can park your car in front of the door and easily stumble in to buy a cotton fleece. Good to see this one looking like a functional part of society.

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