While the City Target in Metreon conservatively retained its suburban big-box strip mall identity, the Old Navy store on Market Street has successfully adopted an open-layout urban flagship store approach. Unlike City Target where merchandise are still “shelved” and hidden in aisles labeled A to Z, goods are actually displaced and showcased in the shopping hall. The sense of transparency and space is apparent throughout the store.
Instead of having numerous checkout stations like Target or Costco, a centrally located checkout station where people can still shop when they are waiting in line seems to do the job just fine. A combination of tubes and bulbs lighting, plus a wide variety of signages and funky displays have helped energizing the store and have added fun to the otherwise dull shopping experience.
Although a sense of economy can still be felt, it is definitely a much more pleasant to be in the Old Navy store than at City Target.
801 market st., san francisco – 2:50pm, dec 31, 2012